The ADMCi Foundation

The American Design and Master-Craft Initiative


The ADMCi Foundation for Master Practitioners is a mission-driven entity established to identify, curate, promote, and responsibly build a meaningful world. We are doing so by reinvigorating master-craftsmanship as an engine for sustained and uniquely valuable growth. The ADMCi network provides a platform and legal entities for achieving these goals.


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Jim and Scott walked parallel roads. When their paths crossed, they were struck by a shared experience: Both had let go of the trappings of success, yearning to become the master-craftsmen of their own lives. Today, these men invite each of us to embrace what we are built for... and get to work.

Jim Jacoby

After years of building a financially successful business, Jim began questioning his self-made path and was in doubt of his own purpose. He found himself walking into a bar in the New Orleans' French Quarter to have a drink with a world-renowned motorcycle designer. The meeting changed the course of his life. He left his successful digital design business and dedicated himself to pursuing the tenets of master craftsmanship. Jim learned from a tough, brilliant designer who plied his craft to prove the impossible could in fact be done. Both men risked everything along the way. For the craftsman, his career, his reputation and nearly ten years of preparation. For Jacoby, his financial security, family's stability and personal safety. The result is a lifelong friendship and a path toward sustainable master-craftsmanship. Today, Jim finds himself preparing to exceed land-speed records and the limits of his own imagination.

Scott Miller

As a successful manufacturing entrepreneur, Scott paved a road conceived in his mind and built on sheer will. He believed his life had been entirely of his making. Then, with a single diagnosis, everything in this carefully assembled world began to crumble. Scott had stage-four cancer and his life was at risk. Feeling alone and disoriented, he found himself on a path where traditional definitions of success didn’t matter. Instead, he chose to become the craftsman of his own life. During treatment, he discovered a personal responsibility to reclaim his heart and to recommit to the big dreams of his youth when anything was possible. These insights transformed his very way of being. As a result, he sold his business shortly after recovery and committed to designing a life without limits, to the apogee of his capacity. Today, life or death, Scott is all in.


One long, black line marks the 'track' to set a land-speed record on the salt flats in Bonneville, Utah. It runs for over ten miles.

No small gesture, Jim Jacoby and Scott Miller will be riding this line for record speeds on the Bienville Legacy, the first commission completed with the ADCMi Foundation. The commission--at least on one level--is designed to turn the history of motorcycle design on its head. But, longer term--and perhaps more importantly--it is a statement on investment itself. 

If you believe you can invest in something... or donate to an organization... or endow a charity... and that your action somehow solves a problem or betters the world... think again. Investors without appropriate personal risk have unraveled the meaning that was once built into an economy that made things. We are hungry for a return to meaning.

So, if in one commission we are to undertake affecting the history of motorcycle design, dramatically improving the motorcycle industry, and leveraging that experience to expand design languages across industries and media, the guys at the root of this audacious goal had better have their butts on the line. 


Though neither has attempted anything like this before, they are no strangers to the risks inherent in motorcycles or this type of investment. That's the whole point.

"If all you make is money, you make nothing."
--Jim Jacoby

"Courage is a choice."
--Scott Miller