The ADMCi Foundation

The American Design and Master-Craft Initiative


The ADMCi Foundation for Master Practitioners is a mission-driven entity established to identify, curate, promote, and responsibly build a meaningful world. We are doing so by reinvigorating master-craftsmanship as an engine for sustained and uniquely valuable growth. The ADMCi network provides a platform and legal entities for achieving these goals.


detroit done-0044.jpg

Jim and Scott lead a group of vertically integrated companies that help individuals and organizations apply the tenets of master-craftsmanship to unlock core truths and drive real innovation. Their services include brand positioning, messaging architectures, technical platforms, financial models, and decades of leadership coaching both personally and professionally.

Before meeting, these men walked parallel paths. When their lives crossed, they were struck by a common set of values each had been building on his own. What began as separate research became a joint-practice of acknowledging core truths, consciously crafting a life well-lived, and sharing that experience with others.

Jim Jacoby

Jim has led the development of industry-leading brands while also redefining the experience design field for nearly two decades. Historically, he has focused on user-centered (UX) methodologies and the insights and direction these innovative processes reveal. He built and sold one of the most successful privately owned creative agencies in the country based on these techniques. He is now expanding the field further by applying the tenets of master-craftsmanship in a twenty-first century context. 

Scott Miller

As a business leader for over three decades, Scott has built companies through the lenses of strategic positioning, financial modeling, leadership integrity, and market sustainability. Having built and sold an organization that redefined an industry through product innovation, technical acumen, market engagement and strategic sourcing, he is now actively helping individuals and organizations to do the same. His unique perspective unlocks the tools to take action in a meaningful way. The resulting platform, based in core truths, creates the architecture for individuals and organizations to increase their capacity for purposeful market engagement.


One long, black line marks the 'track' to set a land-speed record on the salt flats in Bonneville, Utah. It runs for over ten miles.

No small gesture, Jim Jacoby and Scott Miller will be riding this line for record speeds on the Bienville Legacy, the first commission completed with the ADCMi Foundation. The commission--at least on one level--is designed to turn the history of motorcycle design on its head. But, longer term--and perhaps more importantly--it is a statement on investment itself. 

If you believe you can invest in something... or donate to an organization... or endow a charity... and that your action somehow solves a problem or betters the world... think again. Investors without appropriate personal risk have unraveled the meaning that was once built into an economy that made things. We are hungry for a return to meaning.

So, if in one commission we are to undertake affecting the history of motorcycle design, dramatically improving the motorcycle industry, and leveraging that experience to expand design languages across industries and media, the guys at the root of this audacious goal had better have their butts on the line. 


Though neither has attempted anything like this before, they are no strangers to the risks inherent in motorcycles or this type of investment. That's the whole point.

"If all you make is money, you make nothing."
--Jim Jacoby

"Courage is a choice."
--Scott Miller