The ADMCi Foundation

The American Design and Master-Craft Initiative


The ADMCi Foundation for Master Practitioners is a mission-driven non-profit entity established to identify, curate, promote, and responsibly build an experience-based world. We are doing so by reinvigorating master-craftsmanship as an engine for sustained and uniquely valuable growth. The ADMCi network provides a platform and legal entities for achieving these goals.


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Jim and Scott walked parallel roads. When their paths crossed, they were struck by a shared experience: Both had let go of the trappings of success, yearning to become the master-craftsmen of their own lives. Today, these men invite each of us to embrace what we are built for... and get to work.

Jim Jacoby

After years of building a financially successful business, Jim began questioning his self-made path and was in doubt of his own purpose. He found himself walking into a bar in the New Orleans' French Quarter to have a drink with a world-renowned motorcycle designer. The meeting changed the course of his life. He left his successful digital design business and dedicated himself to pursuing the tenets of master craftsmanship. Jim learned from a tough, brilliant designer who plied his craft to prove the impossible could in fact be done. Both men risked everything along the way. For the craftsman, his career, his reputation and nearly ten years of preparation. For Jacoby, his financial security, family's stability and personal safety. The result is a lifelong friendship and a path toward sustainable master-craftsmanship. Today, Jim finds himself preparing to exceed land-speed records and the limits of his own imagination.

Scott Miller

As a successful manufacturing entrepreneur, Scott paved a road conceived in his mind and built on sheer will. He believed his life had been entirely of his making. Then, with a single diagnosis, everything in this carefully assembled world began to crumble. Scott had stage-four cancer and his life was at risk. Feeling alone and disoriented, he found himself on a path where traditional definitions of success didn’t matter. Instead, he chose to become the craftsman of his own life. During treatment, he discovered a personal responsibility to reclaim his heart and to recommit to the big dreams of his youth when anything was possible. These insights transformed his very way of being. As a result, he sold his business shortly after recovery and committed to designing a life without limits, to the apogee of his capacity. Today, life or death, Scott is all in.